Web Survey Bibliography
Previous research has shown that offering respondents their preferred mode can increase response rates, but the effect of doing so on how respondents process and answer survey questions (i.e., measurement) is unclear. In this paper, we evaluate whether changes in question format have different effects on data quality for those responding in their preferred mode than for those responding in a non-preferred mode for three question types (multiple answer, open-ended, and grid). Respondents were asked about their preferred mode in a 2008 survey and were recontacted in 2009. In the recontact survey, respondents were randomly assigned to one of two modes such that some responded in their preferred mode and others did not. They were also randomly assigned to one of two questionnaire forms in which the format of individual questions was varied. On the multiple answer and open-ended items, those who answered in a non-preferred mode seemed to take advantage of opportunities to satisfice when the question format allowed or encouraged it (e.g., selecting fewer items in the check-all than the forced-choice format and being more likely to skip the open-ended item when it had a larger answer box), while those who answered in a preferred mode did not. There was no difference on a grid formatted item across those who did and did not respond by their preferred mode, but results indicate that a fully labeled grid reduced item missing rates vis-à-vis a grid with only column heading labels. Results provide insight into the effect of tailoring to mode preference on commonly used questionnaire design features.
Web survey bibliography - Survey Research Methods (34)
- Reducing speeding in web surveys by providing immediate feedback; 2017; Conrad, F.; Tourangeau, R.; Couper, M. P.; Zhang, C.
- Can we assess representativeness of cross-national surveys using the education variable?; 2016; Ortmanns, V.; Schneider, S.
- Smartphones vs PCs: Does the Device Affect the Web Survey Experience and the Measurement Error for...; 2016; Toninelli, D.; Revilla, M.
- Are Final Comments in Web Survey Panels Associated with Next-Wave Attrition?; 2016; McLauchlan, C.; Schonlau, M.
- Sensitive Questions in Online Surveys: An Experimental Evaluation of Different Implementations of the...; 2016; Hoglinger, M.; Jann, B.; Diekmann, A.
- Helping respondents provide good answers in Web surveys; 2016; Couper, M. P.; Zhang, C.
- Stable Relationships, Stable Participation? The Effects of Partnership Dissolution and Changes in Relationship...; 2016; Mueller, B.; Castiglioni, L.
- Identifying Pertinent Variables for Nonresponse Follow-Up Surveys. Lessons Learned from 4 Cases in Switzerland...; 2016; Vandenplas, C.; Joye, D.; Staehli, M. E.; Pollien, A.
- Sunday shopping – The case of three surveys; 2016; Bethlehem, J.
- Revisiting “yes/no” versus “check all that apply”: Results from a mixed modes...; 2016; Nicolaas, G.; Campanelli, P.; Hope, S.; Jaeckle, A.; Lynn, P.
- Going Online with a Face-to-Face Household Panel: Effects of a Mixed Mode Design on Item and Unit Non...; 2015; Burton, J.; Jaeckle, A.; Lynn, P.
- Impact of mixed modes on measurement errors and estimates of change in panel data; 2015; Cernat, A.
- Is Vague Valid? The Comparative Predictive Validity of Vague Quantifiers and Numeric Response Options...; 2014; Al Baghal, T.
- The Effect of Answering in a Preferred Versus a Non-Preferred Survey Mode on Measurement; 2014; Smyth, J. D., Olson, K., Kasabian, A.
- Speeding in Web Surveys: The tendency to answer very fast and its association with straightlining; 2013; Conrad, F. G.; Zhang, Che.
- The Recruitment of the Access Panel of German Official Statistics from a Large Survey in 2006: Empirical...; 2013; Amarov, B.; Rendtel, U.
- Relative Mode Effects on Data Quality in Mixed-Mode Surveys by an Instrumental Variable; 2013; Vannieuwenhuyze, J. T. A., Revilla, M.
- Is the Sky Falling? New Technology, Changing Media, and the Future of Surveys; 2013; Couper, M. P.
- On the Impact of Response Patterns on Survey Estimates from Access Panels; 2013; Enderle, T., Muennich, R., Bruch, C.
- Survey Breakoffs in a Computer-Assisted Telephone Interview; 2013; McGonagle, K.
- Informed Consent for Web Paradata Use; 2013; Couper, M. P., Singer, E.
- Measurement invariance and quality of composite scores in a face-to-face and a web survey; 2013; Revilla, M.
- Assessing the Magnitude of Non-Consent Biases in Linked Survey and Administrative Data; 2012; Sakshaug, J. W., Kreuter, F.
- Quality in Unimode and Mixed-Mode designs: A Multitrait-Multimethod approach; 2010; Revilla, M.
- Elaborate Item Count Questioning: Why Do People Underreport in Item Count Responses?; 2010; Hirai, Y., Tsuchiya, Ta.
- The impact of incentives and interview methods on response quantity and quality in diary- and booklet...; 2010; Bonke, J., Fallesen, P.
- Does Visual Appeal Matter? Effects of Web Survey Aesthetics on Survey Quality; 2010; Mahon-Haft, T., Dillman, D. A.
- The Mobile-only Population in Portugal and Its Impact in a Dual Frame Telephone Survey; 2009; Vicente, P., Reis, E.
- Impact of mixed survey modes on physical activity and fruit/vegetable consumption: A longitudinal study...; 2009; Nigg, C. R., Motl, R. W., Wong, K. T., Yoda L. U., McCurdy, D. K., Paxton, R., Horwath, C. C., Dishman...
- Nonresponse in the Recruitment of an Internet Panel Based on Probability Sampling; 2009; Hoogendoorn, A., Daalmans, J.
- Differential response rates in postal and Web-based surveys in older respondents; 2009; Bech, M., Kristensen, M. B.
- An evaluation of the weighting procedures for an online access panel survey; 2008; Loosveldt, G., Sonck, N.
- Internet Surveys: Can Statistical Adjustments Eliminate Coverage Bias?; 2008; Dever, J. A., Rafferty, A., Valliant, R. L.
- Estimation of the effects of measurement characteristics on the quality of survey questions; 2007; Saris, W. E., Gallhofer, I.